IMPORTANT: Our Apprenticeships are exclusively for those who are currently in employment and have been in the country for more than 3 years.
Earn.
Learn.
Become a Marketer.
The Level 3 Multi-Channel Marketer Apprenticeship allows you to work, earn and develop practical marketing skills inside a real business environment, while gaining a nationally recognised qualification. Gain industry experience, earn a salary & achieve a recognised qualification, all at the same time.
Hybrid delivery
18-month structured programme
Government funded apprenticeship
Level 3 qualification (equivalent to A-Levels)
You must be at least 16+ and out of full time education
Shaping Careers with Proven Success
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Successful Apprentices Trained
0
Years of Collective Tutor Experience
0%
Satisfaction Rate
Learning Outcomes & Monthly Focus
Induction
Covers course expectations, effective communication, safeguarding practices, Prevent (radicalisation and extremism), British values, employee rights and responsibilities, and online safety.
Marketing Theory & Concepts
Introduces marketing theory, core concepts, and basic principles. Includes the marketing mix, promotional mix, and brand elements such as positioning, value, identity, tone of voice, and guidelines.
Business & Commercial
Understanding Explains business structure, vision, priorities, and objectives. Covers tools used to measure and understand the impact of these objectives.
Customers & Market Share
Explores the customer journey across offline and digital touchpoints. Covers creating customer personas, engaging customers, sales funnels, audience segmentation, customer service, experience, and community management channels.
Content Creation
Focuses on creating content using principles of design and copywriting. Highlights the differences between digital and print content and explains the foundations of content marketing.
Marketing Channels
Introduces common marketing channels and cross-channel behaviour. Covers managing integrated campaigns and maintaining the quality of both online and offline marketing assets.
Marketing Campaigns
Explains what a marketing plan is, its structure and purpose. Also focuses on adapting communications for internal teams and stakeholders.
Competitor Analysis
Highlights the value of competitor analysis and guides how to carry it out effectively.
Marketing Analytics & Evaluation
Explains key metrics used to measure marketing activity. Emphasises the importance of reviewing and optimising campaigns regularly.
Legal & Ethical Marketing
Covers essential laws and regulations including GDPR, data protection, cyber security, and copyright. Emphasises ethical and inclusive communication practices.
Emerging Trends & AI Technology
Introduces new and evolving technologies, software, and systems that influence modern marketing strategies.
Project Management
Covers how internal stakeholders support campaigns. Includes briefing external suppliers, managing budgets, measuring ROI, and using tools like social media, Gantt charts, analytics, and project software.
EPA Preparation & Mock Assessment
Involves practice with a mock project report and a mock presentation to build confidence for the End Point Assessment.
EPA Preparation & Mock Assessment
Includes a mock EPA interview, portfolio review, and learning the STAR interview technique
Gateway Review
Preparations required for EPA portfolio of evidence interview and EPA observation.
Worried about speaking to your employer?
Don't be! If you’re worried about speaking to your employer, you don’t need to fund this yourself.
In many cases, your employer can access government funding to support your development, meaning you can stay in your current role while building valuable marketing skills, earning a salary and gaining a nationally recognised qualification at the same time. It’s a win for you — and for them — and we can even provide an information pack to help you start that conversation with confidence.
Here's exactly what you will learn!
Induction
Covers course expectations, effective communication, safeguarding practices, Prevent (radicalisation and extremism), British values, employee rights and responsibilities, and online safety.
Marketing Theory & Concepts
Introduces marketing theory, core concepts, and basic principles. Includes the marketing mix, promotional mix, and brand elements such as positioning, value, identity, tone of voice, and guidelines.
Business & Commercial
Understanding Explains business structure, vision, priorities, and objectives. Covers tools used to measure and understand the impact of these objectives.
Customers & Market Share
Explores the customer journey across offline and digital touchpoints. Covers creating customer personas, engaging customers, sales funnels, audience segmentation, customer service, experience, and community management channels.
Content Creation
Focuses on creating content using principles of design and copywriting. Highlights the differences between digital and print content and explains the foundations of content marketing.
Marketing Channels
Introduces common marketing channels and cross-channel behaviour. Covers managing integrated campaigns and maintaining the quality of both online and offline marketing assets.
Marketing Campaigns
Explains what a marketing plan is, its structure and purpose. Also focuses on adapting communications for internal teams and stakeholders.
Competitor Analysis
Highlights the value of competitor analysis and guides how to carry it out effectively.
Marketing Analytics & Evaluation
Explains key metrics used to measure marketing activity. Emphasises the importance of reviewing and optimising campaigns regularly.
Legal & Ethical Marketing
Covers essential laws and regulations including GDPR, data protection, cyber security, and copyright. Emphasises ethical and inclusive communication practices.
Emerging Trends & AI Technology
Introduces new and evolving technologies, software, and systems that influence modern marketing strategies.
Project Management
Covers how internal stakeholders support campaigns. Includes briefing external suppliers, managing budgets, measuring ROI, and using tools like social media, Gantt charts, analytics, and project software.
EPA Preparation & Mock Assessment
Involves practice with a mock project report and a mock presentation to build confidence for the End Point Assessment.
EPA Preparation & Mock Assessment
Includes a mock EPA interview, portfolio review, and learning the STAR interview technique
Gateway Review
Preparations required for EPA portfolio of evidence interview and EPA observation.
Worried about speaking to your employer?
Don't be! If you’re worried about speaking to your employer, you don’t need to fund this yourself.
In many cases, your employer can access government funding to support your development, meaning you can stay in your current role while building valuable marketing skills, earning a salary and gaining a nationally recognised qualification at the same time. It’s a win for you — and for them — and we can even provide an information pack to help you start that conversation with confidence.
Why You Should Take An Apprenticeship?
You earn while you learn
You’re in a paid job from day one, gaining experience and a qualification at the same time. No student loans. No waiting until the end to feel “employable”.
It fast-tracks you into a career
Instead of spending years studying first, you jump straight into learning. You finish with 12-21 months of actual work experience, which employers value more than just certificates.
You learn skills employers actually want
This isn’t vague theory. You learn transferable skills you can use in almost any industry.
You get a nationally recognised qualification
You finish with a qualification that is recognised across the country to secure job opportunities and progress your career.
Apprenticeship Learner Journey
Who Are Workplace Training & Development?
Workforce Training & Development Ltd (WTD Ltd) is a RoATP approved Training Provider providing apprenticeships in a range of industries. Our strengths lie in our ability to tailor and deliver specific customer training needs, whilst aligning the provision to nationally recognised qualifications and in many cases, government funding, making the provision hugely cost effective and great value for money.
Our ability to adapt the programme to meet your needs is paramount to us -we use the standards/qualifications as a guide but they do not restrict the content that we train against, that is driven by our customer needs and processes.
Don't just take our word for it!
Hear from our apprentices who have achieved their goals with WTD.
What Happens After You Submit Your Information Below?
Next Step
Submit your details and speak with our team about eligibility and funding. We confirm your suitability and discuss employer involvement.
Final Step
Begin your structured journey into a real marketing career.
Frequently Asked Questions
What is the Multi-Channel Marketer programme?
It’s a Level 3 apprenticeship designed to equip learners with the skills to plan, execute and analyse marketing campaigns across multiple platforms — including social media, email, websites and more. Apprentices develop both creative and analytical capabilities that support real business goals.
How long does the programme take?
The standard duration is 18 months, during which you’ll learn and work simultaneously.
Who is this programme for?
This course is ideal for:
Aspiring marketers just entering the field
Junior marketing assistants or executives
People passionate about social media and digital storytelling
Employees who want to build practical marketing skills to support their company’s growth.
What will I actually learn?
You’ll gain practical knowledge and hands-on skills in:
Campaign management
Content creation
Audience engagement
Use of digital tools (CRM, analytics)
Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)
Reporting and performance measurement
This includes developing engaging content, using data to target audiences, and evaluating campaign results.
Is this a classroom course or on-the-job training?
As an apprenticeship, most of the learning happens on the job, supported by structured training — allowing apprentices to apply what they learn directly at work. Typically this includes specialist sessions, guided project work and regular assessments.
Do I need prior experience or qualifications?
Since this is an entry level programme (Level 3), no advanced qualifications are required, but you often need:
- A desire to work in marketing
- Basic English and maths skills (or a willingness to build them during the apprenticeship)
- Specific entry requirements can vary depending on the employer and training provider.
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